At Shoolini University, students delve into the critical role of family influence on consumer behavior, examining how familial dynamics shape purchasing decisions. The program explores how family members—from parents to children—impact brand preferences, buying habits, and consumption patterns. Through real-world case studies and research, learners gain insights into marketing strategies that effectively target family units, ensuring businesses can create tailored campaigns that resonate across generations. This knowledge equips future marketers with the tools to navigate the complex interplay between family structures and consumer choices in diverse markets.